---
title: "Flip"
description: "Flip (SONAE MC, 2017/18): A personal shopping cart that slides into the car boot in one movement"
url: "https://www.sugar-network.org/en/projects/flip-2017-18/"
lang: "en"
---

# Flip

**A personal shopping cart that slides into the car boot in one movement**

_A streamlined solution to transport your shopping._

- **Corporate partner:** [SONAE MC](https://www.sugar-network.org/en/network/partners/sonae-mc/) (https://sonaemc.com/)
- **Cohort:** [2017/18](https://www.sugar-network.org/en/projects/cohort/2017-18/)
- **Theme:** [Living & leisure](https://www.sugar-network.org/en/projects/themes/living-leisure/)
- **Type:** Physical product
- **Universities:** [Design Factory Melbourne · Swinburne](https://www.sugar-network.org/en/network/universities/dfm/), [Porto Design Factory](https://www.sugar-network.org/en/network/universities/porto/)
- **Team:** 6 master students
- **Disciplines:** Architecture, Business Communication, Communication Design, Industrial Design, Product Design

## Challenge

SONAE MC asked for a better way to move food shopping, from the moment a customer realises they need something until the purchase arrives at home.

## What they built

Flip is a lightweight aluminium shopping vehicle used inside and outside the supermarket. It slides and folds into the car boot at the push of a button. Two detachable, collapsible baskets fit different boot sizes and make it compact to store.

## Impact

The team expected Flip to cut loading, unloading and lifting for shoppers and to help SONAE MC improve the shopping experience and customer relationships.

## Full project text

A personal shopping cart that slides to the trunk of your car and eliminates the days of grocery carrying.

### Challenge

Create a design solution to optimize the end-to-end shopping transportation in the food retail business which scope includes the moment when the customer realises they need something until the purchase to home.

### Solution

Flip is the next generation of personal shopping cart that allows the users to transport your products inside and outside the supermarket. It reduces the repetitive loading and unloading movements that no one likes. It easily slides and fold into the car trunk with the push of a button. There are two detachable and collapsible baskets to adapt to different sizes of car trunk, ease the loading/unloading and store.

### Impact

Flip is designed to make shopping transportation become seamless. The practicalities of the design reduces the hassle of grocery shopping such as the loading and unloading process which also minimises lifting required by the customers. Moreover, as it's owned by the users, it assists and allows them to multitask anytime and anywhere. Thus, SONAE MC would improve the overall customer shopping experience as well as building better relationships that would result in more brand presence and sales.

## Who built it.

- Metaniawati Limanto, Architectural & Environmental Design (Design Factory Melbourne · Swinburne)
- Georgia Tremayne, Industrial Design (Design Factory Melbourne · Swinburne)
- Samuel Kirby, Communication Design (Design Factory Melbourne · Swinburne)
- Gabriela Milewski, Product Design (Porto Design Factory)
- Gisela Pinheiro, Product Design (Porto Design Factory)
- Ruben Pinto, Business Communication (Porto Design Factory)

## Video

- Flip: https://www.youtube.com/watch?v=uAbdWoJC60A

## Sources

Summarised by the SUGAR editorial team from the team’s project page and SUGAR Expo booklet.

Open the 2017/18 booklet: https://drive.google.com/file/d/1LD0xTZdBBCcOIfxK6yoSEr_n-G8R4_kl/view?usp=sharing