What’s new
Two back-to-back screens on the coffee table let viewers face each other
65 %of viewers did something else while watching
Physical product2011/12
Cohort · 2011/12
Cohort 2011/12
One academic year of SUGAR: from the Global Kick-Off in October to the SUGAR Expo in June.
01
3
project showcases
02
3
corporate partners
03
6
universities
04
17
students named
Projects · 3
All projectsThe teams of 2011/12.
What’s new
Owners share their car only with circles of people they trust, on their terms
< 1 %of people shared cars at the time
Service concept2011/12
What’s new
A photo starts a sponsored event, so brands add to experiences instead of interrupting
30+concepts before the team chose Pulse
Digital service2011/12
Corporate partners · 3
Who brought the briefs.
Universities · 6